Brief Details:
Mobile Campaign for Clinique skin cleansing solution
Solution:
The user is invited to swipe across the screen screen to clean the face shown on there.
Campaign:
To visualize the ease of use and results of the Clinique skin cleaning solutions, the unit uses a wipeable image to explain the process. When swiping across the screen, the skin clears up and brightens recognizably. Once the whole skin has been cleaned, an explanatory video shows the exact process that leads to the results.