Brief Details:
A new teen radio station needs both a brand design and an introductory campaign
Solution:
The name "Enerwaves" reflects the name of the regional origin (which abbreviates into NRW), and the strip of light reflects the digital nature of the station
Campaign:
The project is composed of both the brand design and the campaign. The campaign itself consist of two phases, a teaser phase where elements of the brand appear by themselves and then a phase two to explain the brand and introduce the name